Silvestre Nosara

A complete redesign — from homepage to checkout — bringing a new brand identity to life and creating an immersive booking journey for one of Costa Rica's most sought-after beachfront properties.

Freelance Lead Product Designer

UX, UI, Design System, Illustration, Project Management, Prototyping, QA

Nov 2023–Apr 2024

Challenge

Silvestre sits at a rare intersection: beachfront access to one of the world's most consistent surf breaks, steps from the best restaurants in the area, with properties available for both short-term rental and full residence purchase. The existing site wasn't doing any of it justice.

The brand had evolved but the digital experience hadn't. The booking flow was uninspiring, room and residence details were thin, and there was no way for a prospective guest to truly feel the space before visiting.

Solution

I started by studying how comparable luxury boutique properties present themselves digitally — identifying what builds trust and what erodes it — then translated Silvestre's new brand guidelines into a full digital design language across every screen.

Homepage

Tells the full Silvestre story in a logical, visually rich sequence: property video, amenities, reviews, residence overview, and a persistent Book Now CTA.

Gallery & Pop-ups

A dedicated image and video gallery organized around spaces, views, and lifestyle. Any image or video on the site can be expanded inline. Pop-us on click or time based.

Room Details

Fully fleshed-out detail pages with rich imagery, clear descriptions, amenities, and pricing — everything needed to make a confident decision without reaching out.

Video Walkthroughs

Paired with the floor plans, virtual walkthroughs let guests understand the layout and scale of each residence before booking.

Floor Plans

I illustrated all floor plans from scratch. For a property at this level they needed to feel like part of the brand, not a technical afterthought.

Booking & Checkout

Reworked end-to-end around the existing booking engine. Clear date selection, transparent pricing, and well-placed add-ons (surf lessons, dining, transfers) that feel like natural enhancements rather than upsells.

Results

  • 34% increase in completed bookings

  • 47% improvement in conversion rate

  • 66% reduction in checkout drop-off