Meadow Checkout

A complete redesign of the campus e-commerce experience. The result: a 23% increase in completed purchases, fewer support calls, and a faster way for admins to manage receipts across departments.

Principal Product Designer

0→1 · UX, UI, Design System, Prototyping, Research, QA

Nov 2025 — Jan 2026

Challenge

Through direct interviews, two pain points emerged:

  • Purpose-built tools were stuck with outdated, unintuitive workflows that made routine tasks harder than necessary.

  • General e-commerce platforms operated in isolation from the Student Information System (SIS), forcing staff to manually reconcile data across systems.

Both paths led to frustrated admins, inconsistent student experiences, and lost revenue.

Solution

I led with the student journey to enable early prototype testing while giving engineering a head start, then collaborated with school admins to directly map and simplify their workflows.

Storefront & Access

Students and guests can browse and pay without creating an account. Admins can publish a public storefront or send private direct links to specific people — giving schools control over what's open vs. targeted.

Inventory Management

Admins can add, edit, and delete items with a live preview. Custom fields — the most cited pain point in testing — were reduced to a single click.

Checkout & Payments

The flow mirrors familiar e-commerce patterns. Returning students can use saved payment methods; guests check out without logging in.

Orders & Receipts

Every transaction flows into a single Meadow dashboard. Admins can search, filter, export by date range, and share receipts instantly — replacing the disconnected spreadsheets that used to take hours.

Reports

Reporting access is configurable by group, so each department only sees what's relevant to them. A daily Payments Report breaks out item-level purchases by group, and a Reconciliation Report gives finance the full picture.

Results

• 23% increase in completed checkouts

• Fewer inbound support calls to schools

• Faster receipt sharing across departments

• Unified reconciliation replacing manual, multi-system workflows

• Checkout directly contributed to closing deals that had previously stalled